Sony Computer Entertainment America and Netflix have confirmed that the PlayStation 3 games console is the world’s most popular device for viewing movies and TV shows from Netflix on a television, and is now the “primary development platform” for Netflix.
“PS3 is our largest TV-connected platform in terms of Netflix viewing, and this year, at times, even surpassed the PC in hours of Netflix enjoyment to become our No. 1 platform overall,” said Reed Hastings, CEO of Netflix.
“PS3 is a natural fit for Netflix in terms of developing and first deploying our most advanced features. We can transparently update our application with new features on a daily basis, and through the free PlayStation Network, people around the world can sign up for Netflix directly from their PS3.”
Sony’s games console has achieved a number of firsts for Netflix streaming: it was the first to offer Netflix in full 1080p video resolution with 5.1-channel Dolby Digital Plus surround sound and to offer post play, second screen controls, on device sign-up, and alternate audio options including subtitles.
It is also currently the only platform to experience a new voice user interface called “Max” which is currently being tested, prior to being rolled out on other platforms. The two companies expanded their partnership earlier this year to bring the Netflix experience to the PlayStation Vita handheld gaming console in the US.
Netflix currently has over 30mn users of its streaming video services globally, including over 25mn in the US, and is available in 51 countries, with Sweden, Norway, Denmark and Finland the most recent additions.