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Netflix bags multi-year exclusive run deal with Disney

US online video service Netflix has signed a new multi-year licensing agreement with Walt Disney that will give it exclusive rights to the studio’s first-run live-action and animated feature films from 2016.

Under the terms of the deal – already being hailed as Netflix’s biggest to date – new Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios and Disneynature titles will be made available for Netflix members to watch instantly in the pay-TV window on multiple platforms, including television, tablets, computers and mobile phones.

Also included in the agreement are high-profile Disney direct-to-video new releases, which will be made available on Netflix starting in 2013.

Separately, Disney and Netflix have also reached agreement on a multi-year catalogue deal that brings classic Disney movies such as ‘Dumbo’, ‘Pocahontas’ and ‘Alice in Wonderland’ to Netflix’s US customers, starting today.

Financial terms of the agreement were not disclosed. Netflix revealed in its latest quarterly earnings that it has now reached 30mn subscribers worldwide for its video streaming services, including 25mn in the US alone.

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