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Consumers keep loving streaming media players

Global popularity of streaming media players – those boxes that let consumers access online content such as video on their televisions – shows no signs of dimming, with unit shipments set to hit an all-time high this year, according to US firm Multimedia Research Group (MRG).

Apple TV remains the world’s leading streaming media player, accounting for over 40% of all global product shipments in 2011. Over 13mn of the devices are believed to have been bought since its launch in 2007.

Other successful devices include the WD TV Live and and the Roku HD. However, there have been a few high-profile busts in this category too, such as the Logitech Revue, Seagate’s GoFlex TV HD Media Player, and Google’s recent Nexus Q.

MRG predicts that there will be over 8.3mn streaming media players shipped in 2012, up markedly from 6.8mn units in 2011.

The worldwide installed base is expected to grow more than 30% in 2012, slowing to just over 10% by 2016. Worldwide streaming media product revenues are forecasted to grow 20% in 2012 compared with 2011.

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