In the latest instalment of a rumour series that just won’t die, Apple is reported to be working with Asian component suppliers to test several designs for television sets, according to the Wall Street Journal, quoting people “familiar with the situation”.
Executives at some of the suppliers involved said that the US computer company has been testing designs for a large-screen high-definition TV set, but that it is not yet a formal project, and is still in the early stages of testing – although these might not necessarily bear fruit (ahem).
Two people reportedly told the WSJ that Taiwan’s Hon Hai Precision Industry Co. (also known as Foxconn) has been collaborating with Japan’s Sharp on the design of the new television for several months.
Speaking in a recent interview with NBC News, the TV industry was once again described by Apple CEO Tim Cook as being an area of “intense interest” for him.
Apple sold 1.3mn units of its existing ‘Apple TV’ set-top boxes in the third quarter of this year – making it still a relatively small area of business for a company which shifts tens of millions of iPhones and iPads over a similar timeframe.
Via the Wall Street Journal