China’s biggest online video service Youku Tudou has signed an agreement with Sony Pictures Television (SPT) to bring more than 300 new and classic titles to its subscription offering ‘Youku Premium’.
The deal means that Youku Tudou has now signed deals with all the major Hollywood studios, including Warner Bros, DreamWorks, Paramount, Twentieth Century Fox, Disney, NBC Universal, and Lionsgate.
SPT titles being made available include new releases like ‘Men in Black 3′, ‘The Amazing Spider-man’ and ’21 Jump Street’, along with classic films like ‘Groundhog Day’, ’Bram Stoker’s Dracula’, and ’Sense and Sensibility’.
Youku launched its Premium service in beta in late 2010, offering ad-free, high-resolution premium content on a paid on-demand and subscription basis, and has now reached approximately 2mn users.
Youku Premium was recently updated on August 23rd to offer subscribers ad-free access to all videos on Youku’s platform, plus 50% off on-demand film and TV viewing through Youku Premium.
The VIP membership tier additionally offers unlimited viewing of films covered by monthly subscription licensing agreements.
More than 3,000 film titles, including around 450 titles from major Hollywood studios, will be available for viewing by the end of 2012.
Youku Tudou is the result of the merger last August of China’s two largest online video services.
They subsequently launched a 100-day differentiation campaign for their new website, and introduced a revamped site design and the introduction of new social features and original programming.