UK ISP TalkTalk has revealed that it has signed up 29,000 customers so far for its TV service based on the YouView platform, with 1,000 being added each and every day.
These numbers – while hardly earth shattering – look solid and are described by CEO Dido Harding as representing a successful launch, which she has previously indicated would be done in a carefully phased manner to avoid the problems associated with TalkTalk’s entry into the broadband market.
The company started offering subsidised YouView boxes last July, available at no cost to its existing broadband and phone customers, but requiring them to sign up to a new 24-month contract.
The offer is available to customers on its GB£14.50 (US$23) per month ‘Plus’ tier with speeds of over 3 Mbps, who must also pay a one-off GB£50 installation fee, on top of GB£9.50 per month line rental.
YouView boxes combine linear television channels via the ‘Freeview’ DTT platform with over-the-top content from a range of sources, including the catch-up players from all the main UK broadcasters, and Sky’s OTT service ‘Now TV’.
The partners behind YouView (broadcasters the BBC, ITV, Channel 4 and Five, ISPs BT and TalkTalk, and broadcast services firm Arqiva) started delivering software updates for the platform recently, adding surround-sound capability, faster start-up times, grouping of recordings and more.