South Korea’s Samsung Electronics has formed a multi-year partnership to integrate Yahoo’s Broadcast Interactivity platform into its 2012 range of Smart TVs, bringing real-time, enhanced entertainment and advertising services to homes across the US.
The Yahoo platform is powered by its automatic content recognition (ACR) technology SoundPrint, and will be deployed in Samsung’s SyncPlus engine, enabling new opportunities for intelligent content discovery, advertising and engagement.
Owners of Samsung Smart TVs will receive subtle, on-screen prompts to access real-time, “actionable” content that runs alongside and complements TV shows and commercials, available at the touch of a remote, connected tablet or smartphone.
TV programmers will be able to provide complementary content like trivia, additional show insights, commerce or interactive gaming to extend engagement.
Showtime Networks and National Geographic Channel have been confirmed as two of the initial TV programming partners.
Yahoo Broadcast Interactivity and Samsung SyncPlus will be delivered in the latest firmware update to Samsung’s 2012 Smart TVs in the US, and the Yahoo platform will be integrated into future models of Samsung TVs.
Editor’s view: Samsung is having a good run at the moment in terms of adding new services and capabilities to its Smart TVs: other recently-added partners include music service Spotify, video streaming service Amazon Instant and Scandinavian telco TeliaSonera.
The partnership with TeliaSonera in particular has the potential to revolutionise the market for managed IPTV services: by dispensing with the set-top box entirely and leveraging equipment already purchased by the customer, TeliaSonera can benefit from substantial cost savings.