PCCW has once again bagged the exclusive rights to live coverage of the English Premier League in Hong Kong, scoring them for three more seasons, multi-screen rights included.
Although negotiations are not yet finalised, the company has entered into an exclusive negotiating window under a standstill agreement, with a final agreement expected to be concluded shortly.
As a result, PCCW will be able to deliver live broadcasts of a total of 380 matches on its IPTV service ‘now TV’ in both SD and HD, VOD and on other platforms of PCCW’s quadruple-play service including PC and mobile, starting with the 2013/14 season.
The telco already has a broad lineup of sports coverage on its TV platforms, including Spain’s La Liga, the English FA Cup, Japan’s J League, and non-football related content including the NBA, Australian Open, French Open, US Open, Wimbledon Championships, ATP World Tour, Formula 1, PGA Tour, BWF Super Series, World Snooker Tour, and The Masters.
PCCW signed an agreement with FOX International Channels earlier this week to introduce a new and exclusive Play service for now TV customers, giving them access to the FOX Movies Play and SCM Play platform through the now Player website and a “now ID” to catch up with their favourite content anytime, anywhere.
The telco had clocked up 1.165mn customers for its now TV service by the end of the first half of this year, having added 77,000 customers in the six-month period.