New African OTT service Wabona targets the diaspora

A new over-the-top (OTT) video service has launched in South Africa, targeting Pan-Africa and the African diaspora, and offering some of the continent’s most compelling content, including Nollywood and Tanzanian Swahiliwood films.

Wabona (Sotho for ‘You See’ and pronounced Waa-Bo-Nah) launched in beta this month, offering pay-per-view access to content on a range of devices including PCs, smart TVs, tablets, games consoles and smart phones.

The service has been developed by Afrikan Dust Media Group (ADMG), a privately-held media company in South Africa. Through its production unit Wabona Creations, the company will also create and produce TV shows and films exclusively for Wabona.

Wabona’s Director of Content, Simbarashe Mabasha notes that “the evolution and growth of the African media industry in part is due to the democracy of access provided by the internet. Wabona is positioned to open new doors for people all over the world to get a glimpse of Africa and its rich, beautiful and diverse stories and cultures”.

Mabasha expects the service to be particularly popular with lower-middle/middle/upper-middle class South Africans, and also Africans living outside their home country (commonly known as the ‘African Diaspora’).

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