LoveFilm gets down with the kids

UK-based over-the-top (OTT) video service LoveFilm has signed a content deal with Canada’s DHX Media to add thousands of classic kids’ shows to its roster, including ‘Inspector Gadget’ and ‘Dennis the Menace’.

Other shows covered by the agreement include ‘Mona the Vampire’, ‘Paddington Bear’, and ‘Sonic the Hedgehog’. DHX Media boosted its rights library through the acquisition last month of Cookie Jar Entertainment.

LoveFilm, which is available in a number of key European markets including the UK, Germany and Scandinavia, already offers a large number of child-friendly TV shows and films on its LoveFilm Instant service.

LoveFilm Instant is available on PCs, Macs, the Xbox 360, PlayStation 3, Kindle Fire HD and Kindle Fire, Apple iPad and a growing number of Internet-connected TV sets and Blu-ray players, with packages starting at GB£4.99 (US$8) per month.

Editor’s view: LoveFilm’s owner Amazon is likely worried about the incursion of a number of major OTT rivals in its key markets, such as Netflix in both the UK and Scandinavia, and this deal marks the latest attempt to win over a key audience – children (and the parents of small children).

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