Taking their cue from the world of television and the likes of Zeebox, a Dutch film company called 2CFILM has developed what it claims to be the world’s first synchronised second-screen application for use in the cinema.
App – the first film in a series of titles on 2CFILM’s development slate – will be supported by content available through an application for iPhone and Android devices, which delivers a parallel storyline via the app content, bringing the big screen and the mobile device together throughout the film.
The project uses technology based on SyncNow digital watermarking by Dutch firm Civolution and the cross-app development capabilities of another Dutch firm called Service2Media.
App is a thriller due for release in the Netherlands on 24 February 2013, and will be distributed by Just Film Distribution.
Editor’s view: With second-screen applications becoming more and more popular in well-developed TV markets, it was only a matter of time before the film industry got involved.
However – how many people will want to sit in a dark movie theatre surrounded by glowing smartphones?
With an immensity of resources at its disposal, the film industry could come up with some truly groundbreaking new ideas here – but only if it can convince people that they want to tap along in the dark.