Google Play film rentals to land on European Google TV devices tomorrow

Google will be offering film and music rentals from the Google Play store on Google TV devices in the UK, Germany and France from tomorrow (Tuesday 13th November).

Announcing the news on Google+, the search giant quickly retracted the statement it originally posted, which stated that the rentals would also be available in Australia and Canada.

“Starting November 13th, Google Play music and movies will now be available on your GoogleTV in the United Kingdom, Germany and France.

“We’re sorry for an earlier post that said we’re launching in more countries on 11/13, but stay tuned as we’re bringing Google Play to more countries all the time.”

Google Play content has already been available on Google TV devices in the US since for almost exactly a month – more details here.

Google Play – formerly known as the Android Market – is Google’s answer to the Apple App store and iTunes library, providing an online store for music, movies, books, magazines, and Android applications, as well as an online music player.

Content partners signed for the service include Twentieth Century Fox, which agreed last September to provide 600 films for a range of services including Google Play, and Paramount Pictures.

The second generation of Google TV devices started coming on to the market earlier this year, such as a Smart TV from LG, and a Sony Internet Blu-ray Disk Player.

Google signed its first IPTV operator partner for the platform last October – South Korean telco LG Uplus.

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