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Ireland’s first Shazam-enabled ads to air tonight

Swedish auto maker Volvo has commissioned the first Shazam-enabled TV ad for the Irish market, which will enable viewers to tag the commercial using their smartphone or tablet and receive an integrated brand experience that includes promotional links and integrated social sharing.

The new Volvo ad enables people to tag the commercial to sign up for a test drive, find out more about the Volvo V40’s innovative features, and get a chance to win an iPad mini.

The first ads will air tonight (Monday 5th November) on RTE 1, RTE 2 and on TV3 in three different slots from 18.35.

The advert was created together with multi-platform advertising network Adforce.ie and ad agency DDFH&B, and was booked by media buyers Mindshare Ireland.

Editor’s view: It is now clear that TV (and advertising in particular) has been identified as the next lucrative opportunity for a company which started out as a music recognition service.

Shazam has already helped create Shazam-enabled TV ads for Microsoft’s new Internet Explorer, and revealed last month that its app has been dramatically improved to recognise any TV show on any channel, anytime in the US

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