Saul Kattan Cohen, president of state-owned Colombian telco ETB, on launching IPTV in Bogotá, and the growing clamour for connected entertainment experiences.
Where does ETB currently stand with its IPTV deployment?
We haven’t started yet. We bought a small cable company a few months ago to be able to obtain the license and now we are in the bidding process to buy an IPTV platform.
We are working to having our first customers before the end of the first half of 2013.
What plans do you have to expand it in the coming year?
We will be very aggressive in growing our IPTV service. We will concentrate on Bogotá, which is our core market and accounts for 45% of Colombia’s GDP.
What kind of response are you seeing for connected entertainment experiences in Colombia?
The response is growing every day as people demand more and better services. We will complement our experience with deployment of fibre-to-the-home (FTTH), which will change the future of the service.
What impact do you think over-the-top video services will have in Colombia? Do you plan to work with any?
I think it will be a complement which we must have. We are analysing a few options and will probably have something negotiated in the next few months.
Nevertheless, content remains king, and if OTT services do not improve their content, the future will be limited.