French video sharing website Dailymotion has persuaded some of the world’s leading media companies to launch dedicated channels on its site, including the likes of Al Jazeera, Russia Today and the Telegraph Media Group.
Al Jazeera’s English and Arabic live news channels have now launched on Dailymotion. Under the deal, Dailymotion will live stream the two news channels.
Al Jazeera will also upload highlighted video news clips daily from both channels that will be available on demand to Dailymotion users.
Provocative media company VICE has agreed to co-produce several projects with Dailymotion, starting with “Foreign Correspondents: How They See Us”, which follows international journalists from Hong Kong, France, the Middle East, Australia and Italy.
Thousands of videos and news bulletins from Russia Today, the first Russian 24/7 English-language news channel that brings the Russian view on global news, and the Telegraph Media Group, home of the Daily Telegraph and Sunday Telegraph, will also be uploaded to Dailymotion over the coming months.
Editor’s view: With 110mn unique visitors per month, Dailymotion is one of the undisputed heavyweights of the online video world.
However, if it is to keep up with its more famous competitor YouTube, it will have to consolidate fast beyond user generated content (UGC) and into branded and professional content.
Whether that will involve commissioning its own shows is another matter – it was revealed just last week that YouTube is dropping many of its original programming partners, despite the funding and fanfare with which they were announced a year ago.