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BT Sport to call Olympic Broadcast Centre home

An artist's rendering of the iCITY project

An artist's rendering of the iCITY project

UK telco BT has chosen the north end of the former International Broadcast Centre (IBC) at the Queen Elizabeth Olympic Park in Stratford, London as the home of its new BT Sport channels.

The telco has signed a ten-year lease with iCITY – the company tasked with turning the broadcast centre into a world-class technology cluster – which will make BT the building’s new anchor tenant.

Approval does however still need to be granted by the London Legacy Development Corporation Board at its meeting next week.

Boris Johnson, Mayor of London, said: “This is an exciting proposal from iCITY and BT to transform part of the broadcast centre into the home of a major new TV channel creating hundreds of new jobs.

“It offers the prospect of delivering our ambition and vision of a great employment legacy for Londoners from the Games and creating a new hi tech and creative hub for London in Queen Elizabeth Olympic Park. I look forward to considering it at our Board meeting next week.”

BT will refit part of the IBC building to house three TV studios, a control centre, 20 edit suites and an audience holding area. Work at the building on the Olympic Park is expected start on February 1st, ahead of a launch of BT Sport in the summer of 2013.

The new Olympic Park studios will be a production hub for all the sports content that BT will offer and some programmes will be hosted from the studios. Some features and programming will be filmed at another iconic venue, the BT Tower.

BT Sport will show 38 live games a season from the Barclays Premier League, including 18 of the top clashes, for three years from August 2013.

The live coverage will be fronted by Jake Humphrey, BBC Formula 1 and football presenter. The new channels will also show 69 live rugby union games a season from the Aviva Premiership.

During the Olympics, the press centre and IBC hosted 28,000 media covering the games at the Queen Elizabeth Olympic Park in Stratford.

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