Now TV, the over-the-top (OTT) TV service from UK broadcaster BSkyB, has arrived on Roku streaming media players, offering access to Sky Movies for now, but with much more in the pipeline.
UK owners of Roku devices can now find Now TV within the Roku Channel Store, register for the service and access the full range of content available – which will likely also mean Sky Sports before the year is out.
Once registered for Now TV on their Roku devices, users will also be able to access the service on their smartphone (iOS/Android), tablet (ditto) or laptop (PC/Mac).
Now TV was launched earlier this year at a cost of GB£ 8.99 (US$ 14.40) per month, and is available on compatible Roku LT and Roku 2 XS boxes (priced at GB£ 50 and GB£ 100 respectively).
BSkyB has indicated that at some point in the future – most likely next year – it will also add some of its other popular linear channels such as Sky 1, Sky Atlantic, Sky Arts and Sky Living, offering home-grown drama, original comedy and US shows.
Editor’s view: BSkyB clearly views its partnership with Roku as important – just a fortnight ago, Roku’s CEO Anthony Wood told Bloomberg that the two companies are working on a dedicated device for delivering Now TV to living room televisions.
Given today’s news that it is now available on existing Roku devices, this suggests that the new dedicated device will either be a low-cost version (perhaps sub-GB£ 30) to further expand BSkyB’s target audience, or a more sophisticated device with more processing power and extra features.