Colman Murray, Global Brand Director at AFP RelaxNews, on the evolution of the world’s first leisure news platform, and the growing importance of social media as a source of trends.
What does AFP RelaxNews do, and how has this evolved over the past 12 months?
AFP RelaxNews is the world’s first multimedia platform dedicated to leisure news.
Over the past 12 months we have signed up a number of new clients, and now serve over 100 customers ranging from Murdoch Digital in Australia to Yahoo in the US and Le Monde in France.
We are now offering more photos: 100% of our stories are illustrated, there are a lot of slide shows, and more videos from AFP, Paris Modes and embedded videos.
We have also developed new and exclusive editorial concepts, and introduced more platform capabilities.
What changes have you made to the processing of content that passes through AFP?
Our platform is state-of-the-art and includes the delivery of over 145 XML feeds around the world, as well as email delivery via the platform.
Can you tell us more about AFP’s supporting partners?
AFP RelaxNews is supported by the French R&D national agency for the development of its algorithm, and we recently won an award in France for best international digital initiative.
What consumer-side drivers have you found significant?
The first confirmation is that consumers are clearly tired of bad news – there is a significant market for our product.
Secondly, AFP RelaxNews is dealing with social media more and more, both as a source of trends and as a client usage platform.