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Viacom becomes latest strategic partner for Zeebox’s US launch

Mere days after launching in the US with some seriously heavyweight backers, UK-based Social TV app Zeebox has added media giant Viacom to its list of stateside strategic partners.

Zeebox launched in the US less than two weeks ago in partnership with Comcast Cable, NBCUniversal, HBO and Cinemax, and as its latest partner, Viacom will be backing it with investments and promotional commitments, while preparing to enhance its top TV shows on Zeebox.

Zeebox’s OpenBox API allows content owners to enhance their shows and channels on the app in a matter of hours, distributing exclusive content to consumers, connecting directly with fans through live interactions and social engagement, and monetizing the second screen alongside TV commercials through synchronised, targeted, relevant advertising and affiliate links.

“Viacom has the most socially engaged audiences anywhere, and we’re constantly striving to give our fans new ways to discover and connect with our content,” said Rich Eigendorff, Chief Operating Officer of Viacom Media Networks.

“Zeebox is a powerful new platform to create even richer and more interactive experiences around our programming, and build an even deeper connection between our brands and our fans.”

Founded by former EMI executive Ernesto Schmitt and former BBC iPlayer CTO Anthony Rose in 2011, Zeebox has already received strategic investments from UK broadcaster BSkyB and met with considerable success in its home market, racking up 1mn downloads already (although no figures are available for actual usage).

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