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Verimatrix: “TV Everywhere services currently fall far short of consumer expectations”

Steve Christian, VP Marketing at Verimatrix

Steve Christian, VP Marketing at Verimatrix

Steve Christian, Vice-President of Marketing at content protection specialists Verimatrix, on the work still to be done on TV Everywhere services, the evolution of security requirements for Internet-delivered services on CE devices, and the enhancements planned for the Verimatrix VCAS suite.

What content protection challenges have emerged over the past 12 months as TV Everywhere gains momentum?

Effectively protecting multiple networks continues to be particularly challenging for service operators, as it presents a paramount set of choices about how they architect their service delivery solution.

Harmonised multiple digital rights management (DRM) solutions and an enhanced consumer experience across set-top boxes and a broad range of consumer devices are important components of a successful competitive offering.

TV Everywhere, especially from the US perspective, currently falls far short of consumer expectations of a seamless navigation and consumption experience.

We envision a more elegant goal in terms of “pervasive multi-network video services”, but there is work to do both within the security domain and beyond in order to fully flesh out this picture.

How is Verimatrix working with its operator customers to protect their premium content?

As specialists in video security, we have always maintained close relationships with the technical and rights management teams at the major content providers.

The evolution of security requirements for Internet-delivered services on CE devices, especially tablets and smartphones, has been especially rapid.

The maturity of such requirements has now reached a status more of less equivalent to that of traditional RF delivery, whilst having to take account of the constraints of working in a subscriber’s own device.

For our operator customers, we work to minimise their exposure to the details of this evolution by backing the security solution we supply with our reputation in the content community and our continuing investment in feature enhancements and device support.

What enhancements do you have planned for the VCAS suite?

A discussion of the full roadmap that we are driving would perhaps be a bit too involved for this forum, but we encourage operators to contact us for a detailed review of how we can meet their current and future requirements.

Some key aspects that we would highlight include:

  • Advanced client options for download, DVR and offline support that also support secure home network and “on the move” distribution models
  • Generalised support for network and subscriber intelligence instrumentation that operate across the different types of delivery mechanisms
  • A richer range of client integration options for both devices and applications

What plans do you have to integrate HLS and Adaptive Bitrate Streaming into VCAS?

Verimatrix was an early leader in the promotion of adaptive streaming and HTTP Live Streaming (HLS) as an advanced delivery standard.

We introduced VCAS for Internet TV to address this space more than two years ago and have expanded the range of matching ViewRight Web enabled clients dramatically over the last 18 months.

We continue to set the standard for enhanced HLS security (as required by most content rights holders) and are already promoting how we will support the transition to DASH standard service delivery.

Steve will be speaking at the TV Connect MENA event taking place in Dubai on 30th-31st October, 2012. For more information and to register, please visit www.tvconnectevent.com/mena

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