ThinkAnalytics recommendations come to Mediaroom

UK firm ThinkAnalytics, developer of a widely-deployed multiplatform TV recommendations engine, has joined the Microsoft Mediaroom IPTV partner programme, enabling Mediaroom’s operator customers to deliver robust recommendations and intelligent viewing across IP-based video services to subscribers worldwide.

In combination with Mediaroom features such as viewer profiles or contextual applications (both on the main screen and devices), subscribers can experience more personalised TV through one unified, intuitive user interface, powered by ThinkAnalytics.

“With today’s announcement, we’re bringing the power and versatility of ThinkAnalytics to Mediaroom for the first time,” said Peter Docherty, Founder and CTO, ThinkAnalytics.

“Our ability to build multiple profiles per set-top box allows us to have unique recommendations for each person in a household. Bringing together live TV metadata with set-top box viewing histories, combined with Mediaroom TV services, delivers very compelling and richer discovery and recommendations results for any video-enabled device.”

Mediaroom-powered TV services are being offered by more than 40 of the world’s leading operators (including AT&T, Deutsche Telekom and Telus), delivering services to more than 8mn consumer households, equaling more than 16mn set-top boxes deployed throughout the Americas, EMEA and APAC.

ThinkAnalytics reports that its Recommendations Engine has been deployed by more than 25 service providers, including Liberty Global, BSkyB, Virgin Media, ITV, and Telenet, and currently delivers Intelligent Navigation to more than 70mn licensed subscribers across the globe.

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