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Pontis raises US$ 10mn

Israeli firm Pontis, a provider of real-time, segment-of-one marketing and customer base management solutions for communications service providers, has secured US$ 10mn in equity financing.

The financing round was led by Qualcomm via its venture investment arm, Qualcomm Ventures, together with current investors Accel Partners, Evergreen, Norwest Venture Partners (NVP), Sequoia and existing strategic investors.

Pontis’s Marketing Delivery Platform (MDP) allows service providers to deliver highly personalised offers to individual subscribers, resulting in increased customer loyalty and satisfaction, lower churn rates and increased revenues.

Pontis solutions are implemented at some of the leading tier-1 CSPs around the world, and already support over 250mn subscribers worldwide.

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