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Indian online video service Hungama heads to the Middle East

Delhi-based online video service Hungama has started offering its subscription streaming services to the United Arab Emirates and other countries in the Middle East, giving non-resident Indians and other South Asians in the region access to Bollywood and regional movies in various languages.

Hungama, which also plans to launch in Singapore in three weeks’ time, is offering its entire movie catalogue of over 5,000 movies and TV programmes, acquired through content partnerships with movie studios like Yash Raj Films, T-Series, Reliance Home Video, Ananda Video, Ultra, Shemaroo, Krishna and Kavitalaya.

VOD titles are available on the Hungama service in standard- and high-definition in a wide variety of languages, including Bengali, Malayalam, Gujarati, Marathi, Telugu, and Tamil among others.

The company behind the service – Hungama Digital Media Entertainment – claims to have already reached 50,000 paid subscribers from India, and hopes to add 10,000 subscribers in the Middle East during the first phase of its expansion.

Movies will be available in both SD and HD, with subscriptions in the UAE starting at AED 7 (US$ 1.90) per month. In India, the service is priced at INR 149 (US$ 2.83) per month for access to the SD-only service, and INR 249 per month for the HD service.

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