As much of the East Coast of the US hunkers down while Hurricane Sandy passes, there has been an unexpected consequence for online video services including The Weather Channel and Netflix: significantly increased traffic levels.
The Weather Channel has issued a statement to Beet.TV saying that it registered 40mn video views on Sunday 28th October, making it the busiest day ever.
Perhaps even more significantly, mobile and tablet consumption passed browser views, with tablet consumption of the website hitting an all-time high of 109mn page views last Sunday.
Meanwhile, subscription video streaming service Netflix has told GigaOM that it saw around 20% more streaming on Monday 29th October compared to one week previously.
According to Netflix, much of this traffic was coming from urban areas near the East Coast such as New York City, Washington DC, Boston, Philadelphia and Baltimore.