MOST POPULAR

Interviews

Canal Digital: “Smart TV apps are not currently adding value to the TV experience”

Tore Melling, Digital Entertainment Director at Canal Digital

Tore Melling, Canal Digital

Tore Melling, Digital Entertainment Director at Norwegian pay-TV provider Canal Digital, on the new business areas presented by second-screens, the user experience currently offered by Smart TV apps, and the impact that Social TV services might have in the Nordic countries.

What do you see as being the most significant consequences of second-screen interactions for the TV industry?

It is becoming clear that programme producers, broadcasters and pay-TV operators have to be engaged in second-screen production.

Even if second screens have been used in TV shows in the form of simple SMS and MMS for about a decade, now, with tablets and smartphones it has suddenly become an important touch-point for the viewer.

For players in the industry this means that this is a new business area that must the addressed and implemented in the operation and in the organisation.

Are Smart TV apps currently enhancing the user experience, or detracting from it?

Unfortunately, Smart TV apps are currently not adding value to the total experience in front of the TV, due to the separation between the linear offering and the Smart TV environment.

But it has value for the consumption of online content, gaming and other services.

How do you think companion screen apps can change the power balance between broadcasters?

It will become a new arena to compete on. Who shall “own” the viewer – the companion app from the programme producer, the broadcaster or the pay-TV operator ? Or simply Facebook or Twitter? May the best app win!

What impact do you think Social TV services are going to have in the Nordic countries?

It will not drive TV viewing up or down or from one channel to another, that will still be determined by the quality of the TV Shows, but social TV done right will increase both program engagement and perception of value for money

Tore will be speaking at the OTTtv World Summit event taking place in London on 5th-8th November. For more information and to register, please visit www.ottworldsummit.com

We welcome reader discussion and request that you please comment using an authentic name. Comments will appear on the live site as soon as they are approved by the moderator (within 24 hours). Spam, promotional and derogatory comments will not be approved

Post your comment

Facebook, Instagram and Sky case study: Game of Thrones

BT at IBC: 'unlocking the power of fibre IPTV'

IP&TV News tries out 4G Broadcast at the FA Cup Final

Thomas Riedl: “Google TV has evolved into Android TV”

Tesco and blinkbox: what went wrong?

Reed Hastings and 2030: is he right?

Loading IPTV Tweets ...

INTERVIEWS