BT picks up rights to more top-flight live football

UK telco BT has won the rights to show live top-tier football matches from Italy, France, Brazil and the US, as it seeks to build up a portfolio of broadcasting rights for its IPTV service ‘BT Vision’ that already includes English Premier League football from 2013.

The new rights were previously held by ESPN, and will be held for “multiple” years, with games to be shown on the new ‘BT Sport’ channel to be launched by the summer of next year, fronted by ex-BBC presenter Jake Humphrey.

The Serie A rights from the Italian league include 380 live matches per season delivered in HD, highlights packages from each match day as well as the weekly preview show Total Italian Football and weekly review Serie A Show.

The Ligue 1 rights from the French league include 380 live matches per season in HD, a weekly preview show and highlights packages from each match day. The Major League Soccer Championship rights from the US include 99 matches per season in HD.

The Brasileiro rights include 100 live matches per season from Campeonato Paulista (Paulista) and Campeonato Brasileiro de Clubes da Série A (Brasileirão or Brazilian Serie A), weekly highlights shows from both competitions and TV Globo Soccer Magazine show “FootBrazil”.

The telco shook the UK television market earlier this year with a successful bid worth around GB£ 246mn (US$ 395mn) per season for a package of rights which includes 18 first picks of games (around half of those available), and access to a total of 38 live games, including the opening game of the season, which represents a quarter of the 154 matches to be shown each season.

BT Vision added 21,000 customers in the second quarter of this year, bringing the total customer base to 728,000.

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