Brazil’s Vivo to launch IPTV in São Paulo imminently

Vivo, a Brazilian subsidiary of Telefónica, has revealed that it has already started testing a new IPTV service called ‘Vivo TV Fibra’ in São Paulo, with a view to launching the service in the next few weeks.

The service is being delivered over both the fibre broadband network it is building in Brazil’s largest city and also its existing cable network, and will initially be available to around half million homes in the city, with prices starting at BRL 75 (US$ 37) per month.

Roberto Piazza, a director at Vivo, said earlier this week at the Futurecom event currently taking place in Rio de Janeiro: “The platform is operational. We are now entering into a phase in which internal and external users test the complete process of installation and delivery of the service.”

Vivo reportedly plans to be able to offer the service to over 1.5mn homes in São Paulo city by the middle of 2013, and is currently adjusting its cable network (which covers around 700,000 homes in the metropolitan area) in order to be able to make around 20% of its network capable of delivering the service.

Piazza added that there are already 1mn homes in São Paulo state which are served by Vivo’s fibre network, capable of delivering speeds of up to 100 Mbps, and the company has already exceeded 100,000 customers for these services.

Vivo TV Fibra is based on the Microsoft Mediaroom middleware platform and will offer PVR features and access to over 1,000 VOD titles, according to the Vivo executives.

Meanwhile, Cisco has revealed that it won an order from Vivo to deliver its ISB 7100 Series High-Definition (HD) IPTV Set-Top Box (including DVR and  non-DVR versions) for the new IPTV service.

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