Consumption of online video grew faster in Latin America than in any other region worldwide last year, with Brazil leading from the front, according to a new report from market research firm ComScore.
The report finds that Brazilians watched 4.7bn online videos in 2011, up 74% from one year previously, while Mexico placed second with 3bn videos watched, followed a long way back by Argentina (1.5bn) and then Chile (1bn).
Online video advertising also appears to represent a major opportunity in Latin America: according to ComScore, the region saw a 42% increase in online video advertising last year.
Online video consumption in Latin America is predictably led by younger viewers, with those in the 25-34 age group leading accounting for 30% of all consumption, followed by the 15-24 age group with 28%.
Despite these strong growth figures however, Latin America still only accounts for 9% of all online video consumption – a long way behind leader Asia with 41.3%.