Amazon Instant lands on Samsung Smart TVs

Samsung has given its Smart TV ambitions in North America a boost by bringing the Amazon Instant Video service to its 2012 range of Smart TVs, offering access to over 140,000 movies and TV shows.

The brand new app has a completely redesigned user interface optimised for a living room experience, and also supports features including Your Watchlist, closed captions, and tailored content recommendations.

Amazon Prime members will also be able to get in on the action, and can watch more than 30,000 titles on Prime Instant Video at no additional cost on Samsung Smart TVs.

Samsung is pursuing an aggressive strategy of adding online video services to its Smart TVs in North America: other services include Hulu Plus, Netflix, Blockbuster, YouTube, Vudu, AOL On, Vimeo and BBC News.

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