The first TV adverts for new connected TV platform YouView (backed by the UK’s major broadcasters and ISPs) aired last night during a commercial break for talent show ‘X Factor’.
As previously suggested, the adverts pull together a collection of the most popular TV characters on British screens and superimpose them on buildings lining a busy urban street, in a bid to emphasise the universal appeal of the new boxes.
The YouView project was formally set up as a joint venture in late 2010 by broadcasters the BBC, ITV, Channel 4 and Five, telcos BT and TalkTalk, and broadcasting services provider Arqiva.
YouView boxes combine linear television channels via the ‘Freeview’ DTT platform with over-the-top content from a range of sources, including the catch-up players from all the main UK broadcasters, and Sky’s OTT service ‘Now TV’.
What do you think of the new ads? Let us know in the comments!