Sony France to launch Google TV device this month

Philippe Citröen, CEO of Sony France

Philippe Citröen, CEO of Sony France

The CEO of Sony France has confirmed that the company plans to launch a Google TV product in the country on September 24th, in a bid to challenge the telcos’ domination of the local TV market.

Philippe Citroën told Agence France-Presse that he plans to initially introduce a set-top box that will come pre-integrated with the catch-up TV services of broadcasters such as France Télévisions, in addition to services such as YouTube and music from Sony Entertainment Network.

There are expected to be two versions of the device – a basic one for €199, and a more upmarket version with a Blu-ray Player for around €299 that will come onto market shortly afterwards.

Sony will be up against some stiff competition however: telcos such as Orange, Bouygues Telecom and Iliad/Free control a huge slice of the country’s pay-TV market, offering advanced IPTV services that in many cases include catch-up TV, apps such as YouTube, cloud gaming and more besides.

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