TV App Agency, a UK-based firm founded in 2011, has expanded further the cross-platform compatibility of its TV App Engine, which enables brands, agencies and developers to quickly and cost effectively create native TV apps for deployment across multiple SmartTV platforms.
The TV App Engine enables TV apps to be developed and maintained across the majority of the major global range of Smart TV platforms, and is also being offered as a cloud-based, software as a service application.
Among those companies joining the compatibility roster for the first time are Panasonic, Google TV, the Philips Alliance and the LG Alliance.
Initiatives such as this may be key to further growth of Smart TVs: a recent report by app developer adRise found that there has been a staggering 25x growth in the launch of TV apps over the past year, but this growth can clearly not be sustained if some form of standardisation does not emerge.
To view our video interview from earlier this year with Bruno Pereira, co-founder of TV App Agency, please click here.