Mirror Image: “With a market changing so rapidly, agility becomes a huge factor”

Martin Hayward, Mirror Image

Martin Hayward, Mirror Image

Martin Hayward, director of marketing at US content delivery network (CDN) services provider Mirror Image, on the importance of agility, the continuing importance of managed cloud services, and the key steps needed to achieve seamless viewing of video content across platforms.

What in your opinion are the big drivers of mobile commerce?

The saturation of mobile devices hitting the market continues to be a big driver in the industry. A few years ago, the lifecycle of a mobile device was 18 months. Now that number is closer to six months. With a market changing so rapidly, agility becomes a huge factor.

What mobile cloud acceleration solutions do you think can optimise mobile commerce experiences?

Mirror Image Internet’s Edge Computing Framework gives companies (in this case a mobile commerce customer) the ability to execute highly customisable logic and decision making in the cloud.

Examples of Edge Computing applications include: Mobile Device Detection, Mobile Geolocation, Mobile Customisation, Mobile Geo Blocking and more.

How can the industry best prepare for rising demand for enterprise services on-the-go?

With a number of different “cloud solutions” available, companies need to be careful. Many of these services provide limited to no support. Managed services still provide the most value to those needing these types of services.

What are some of the key steps needed to achieve seamless viewing of video content across platforms?

I would say the two key steps are identifying compatibility attributes of the device connecting to consume the media (screen size, playback formats, etc), and providing a compatible video/audio format for the device.

Marty will be speaking at the CDN World Summit 2012 event, taking place in London on 2nd-4th October. For more information and to register, please visit


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