Microsoft adopts Shazam tech for new IE telly ads

Adverts for the latest version of Internet Explorer have been Shazam-enabled by Microsoft, allowing consumers to interact with the TV advert by tagging it with their mobile device, gaining access to extra content by its featured musician, Alex Clare.

The 30- and 60-second TV ads feature Alex’s track ‘Too Close’ and include a Shazam on-air prompt to let people know they can use the popular media discovery app to view exclusive live performances and interviews with him, as well as enter a competition to see him perform live at London’s KOKO.

The campaign was planned by media agency UM London, with creative handled by Wunderman. Spanning out-of-home, digital, TV and print, the campaign aims to showcase the “fast, clean and beautiful” web experience offered by Internet Explorer.

Shazam recently announced that it had passed the milestone of identifying more than 5bn songs, TV shows and adverts for users around the world, thanks in part to the company’s successful entry into the TV space.

For our recent video interview with Andrew Fisher, CEO of Shazam, please click here.

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