A former president of CBS Network Television has been named as Microsoft’s new Entertainment and & Digital Media president, heading up a new Los Angeles-based production studio and serving as a key liaison for Microsoft’s entertainment initiatives.
Nancy Tellem will oversee the launch of a newly created production studio in Los Angeles that will develop interactive and linear content for the Xbox 360 games console and other devices, reporting to Phil Spencer, corporate vice president of Microsoft Studios
In addition to running the production studio, Ms. Tellem will help spearhead the company’s efforts to turn Xbox into a destination where consumers can enjoy all their entertainment in one place, collaborating with the creative community to develop unique, compelling storytelling experiences for the Xbox brand.
With a roster of more than 65 entertainment apps, including Netflix, Hulu Plus, HBO GO, MLB.TV, ESPN, YouTube and VEVO, global video consumption on Xbox LIVE has increased 140 percent during the past year.
In addition, this September, Microsoft will introduce two-way TV experiences from entertainment partners Sesame Workshop and National Geographic that will further expand the Xbox platform beyond games, offering entertainment options for everyone in the family.