UK online video service LoveFilm (owned by Amazon) has signed a new deal with Bristol-based and much-loved animation house Aardman to add its classic stop-motion films and TV shows to the LoveFilm library.
The deal includes kids’ classics like Wallace & Gromit, Morph, Shaun the Sheep, Timmy Time and Rex the Runt, as well as Aardman’s more grown-up titles, such as Angry Kid – featuring a foul-mouthed 15 year old voiced by film director Darren Walsh – and Creature Comforts, which was conceived by Nick Park in the late eighties and famously used as part of the Electricity Board’s ‘Heat Electric’ campaign.
Robin Gladman, Digital Content and Partnerships Manager at Aardman said: “We know that viewers feel as much love for our animations as we do. This new deal with LoveFilm is an exciting development in our aim to embrace many digital platforms. It allows us to bring some of our best-loved creations into even more homes across the UK.”
LoveFilm already has content deals in place with Warner Bros, Sony Pictures, NBCUniversal, eOne, Studiocanal, Disney, ABC, the BBC and ITV.
Its Instant service is available on PC, Mac or via Sony Playstation 3, Microsoft Xbox 360, Apple iPad and a growing number of Internet-connected TV sets and Blu-ray players, giving members immediate access to a huge range of films and TV shows.
Despite the plethora of content deals signed by LoveFilm recently however, it has its work cut out: three of the country’s biggest retailers are now active in the UK’s online video space, grocers Sainsbury’s and Tesco (owner of Blinkbox), and electricals retailer Dixons.
These join US online video giant Netflix, which launched in the UK and Ireland last January, and which has already passed 1mn subscribers in these two markets.