Live Q&A: How hip hop is turning the tables on the video industry

Fact: hip hop stars dominate all other music artists (apart from maybe Justin Bieber) when it comes to amassing an engaged online following.

Eminem has 12mn Twitter followers, and websites such as regularly pull in more visitors than those of leading newspapers such as The Guardian.

Nowhere is the scope of their success more clear than in the use of online video channels to build out brands and engage with fans.

So what can rap artists such as Kanye West, Lil Wayne and Snoop Dogg teach brands and content creators looking to build up a loyal following in the online video space?

Mike Johns, CEO of Digital Mind State

Mike Johns

Mike Johns, CEO of marketing & technology management consultancy Digital Mind State, is widely known as the ‘Hip Hop Tech Guru’.

Mike started off doing mobile marketing for Snoop Dogg, Jay-Z and the Beastie Boys, moved on to creating mobile campaigns for Def Jam, Capitol Records, and Interscope, and has since spent fifteen years providing consultancy services to artists looking to utilise the power of new digital technologies.

Mike has kindly agreed to take part in a live Q&A session lasting 20 minutes on IP&TV News website ( on Monday 1st October at midday Central European Time (CET), where he will elaborate on:

  • How and why rap stars have historically always been early adopters of new technology
  • The strategies rappers are using to promote effective brand image on YouTube, Twitter and other online channels
  • What steps Snoop Dogg, Kanye West, Pharrell and others have taken to move into online video production

Set your reminders, alerts, alarm clocks or Outlook calendars and don’t miss out on the chance to ask Mike directly on how the hip hop industry has managed to dominate online viewing figures, and what lessons this provides to other brands and content creators.

The live Q&A with Mike will be happening on the following webpage at midday CET on Monday 1st October:

Don’t miss it!

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