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International IPTV metrics proposed

In a month when video downloads from YouTube have set off riots across the Muslim world, UK research firm Point Topic has proposed the introduction of a new set of metrics to calculate the global extent and influence of over-the-top and managed IPTV services.

Speaking at a key meeting of the International Telecommunications Union (ITU) in Thailand today (Wednesday 26th September), Point Topic’s Consultant Analyst Tim Johnson will propose five measures which need to be collected by the member countries of the Union if the industry is to understand the true extent and value of OTT and IPTV usage.

“Video has been driving the development of broadband and now it’s a major reason why people want higher speeds,” says Tim Johnson, Consultant Analyst at Point Topic.

“The deployment and success of next-generation networks is closely intertwined with the demand for TV over the internet. That’s just one reason why measuring and reporting on IPTV is so important for the broadband industry.”

While the research firm estimates that there are currently around 70mn subscribers to managed IPTV services around the world, this is certainly just a fraction of the circa 500mn homes which enjoy over-the-top services such as YouTube, mostly for free.

Johnson’s proposed metrics are:

  • Total households using IPTV or OTT services
  • Subscription IPTV households
  • Hours of viewing IPTV
  • Revenue generated by IPTV (both content payments and subscription revenues)
  • IPTV coverage

“IPTV is gaining huge economic and social importance,” Johnson points out. “It can set off riots or earn millions right across the world. But there’s very little data on who can get it, who uses it, how much they watch it and how much it earns. The ITU is aiming to fill the gap and it was an honour to be asked to contribute.”

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