A new cloud platform from US computing pioneer IBM has been selected to power the Philips Smart TV platform for Internet services, which will deliver greater interactive services to millions of TV viewers in more than 30 countries across Europe, as well as Brazil and Argentina.
The partnership, announced at the IFA trade show in Berlin, will see IBM provide cloud services on a pay-per-use basis to TP Vision, an Amsterdam-based joint venture between Philips and TV manufacturer TPV responsible for the development of Philips Smart TV.
“IBM’s cloud platform allows us to place the service and application intelligence into the cloud, and reduces the complexity of managing software in the TVs for our consumers,” said Albert Mombarg, head of Philips Smart TV at TP Vision.
“This provides an economic, more flexible way to create new services for our viewers. By engaging with IBM on a cost-per-device basis, we obtain a new business model with predictable costs, and great flexibility to expand our services and grow our user base. We expect it to transform the way we offer new services and drive ongoing business innovation.”
IBM launched its new SmartCloud Service Delivery for Electronics platform at IFA just a few days ago, designed to provide consistent management of millions of different connected consumer devices, provisions services, interfaces with third parties, and also act as a collector of customer intelligence.
The new cloud platform bundles services, software, hardware, network and third-party services in a single integrated service, for an all-in price, with per active user pricing, making smarter TV services more cost effective for manufacturers and consumers.