The first television adverts for the UK’s new YouView platform will be airing this weekend during a break in ITV’s popular talent show ‘X Factor’, marking the start of a major advertising campaign for the new connected TV platform.
Now that YouView boxes are available via retailers such as John Lewis, and are starting to become available from the joint venture’s ISP partners TalkTalk and BT, the projects’s backers clearly feel that now is the time to start pushing it to UK viewers.
The service combines linear television channels via the ‘Freeview’ DTT platform with on-demand content delivered via IP, including the catch-up players from all the main UK broadcasters, and Sky’s OTT service ‘Now TV’. Also included is an innovative EPG that lets viewers access catch-up TV direct from the programme guide, and time-shifting.
Lord Sugar, Chairman of YouView said; “The last couple of months have proven to be very positive for YouView, following our announcement of the product back in July. We are now available in multiple retail outlets nationwide and are looking forward to offering this simple-to-use box to customers through BT and TalkTalk, further supporting our desire to provide extraordinary TV for everyone.”
Richard Halton, CEO of YouView, added that more content partners are scheduled to come on board the platform in the coming months, and that the project’s backers (the BBC, ITV, Channel 4, Five, BT, TalkTalk and Arqiva) plan to continuously add new features to it over time.