Equinix: “The need for CDNs to adapt to new cloud technology has never been more important”

Rory Murphy, Equinix

Rory Murphy, Equinix

US firms Equinix and Level 3, respective experts in global data centre services and fibre-based communications services, have been working together increasingly closely since they agreed earlier this year to link one of Equinix’s facilities outside London with three of Level 3′s transatlantic routes to New York.

Rory Murphy, Content & Digital Media Director for Europe at Equinix, discusses here what results this partnership has brought so far, the role that data centres will play in the Content Delivery Networks of the future, and how OTT providers can get around the efficiency limitations inherent in unicast delivery of video.

Please can you tell us more about how Equinix has been working with Level 3 Communications recently?

We have a published case study document which goes into detail on how Equinix and Level 3 work together [available here], and are already jointly working with a range of content and digital media customers in Europe and beyond.

What results have you seen from this partnership?

Key results include: the provision of global connectivity and a low-latency transatlantic route; Level 3 as a Tier 1 carrier is connected into Equinix’s core London data centre campus; and our customers are granted access to a range of Level 3 network services, including CDN services.

What role do you think data centres will play in the content delivery networks of the future?

The exponential rise of video consumption across broadband networks has created significant capacity challenges for ISPs and networks across the globe, with a combination of video formats and resolutions designed for mobile and broadband transport responsible for that surge in traffic.

The need for CDNs to adapt to new cloud technology in efficiently managing and delivering content cache video files on servers close to the end-user has never been more important.

Equinix’s high performance and network dense data centres are natural homes for CDN businesses, providing access to a range of cloud companies plus state-of-the-art infrastructure.

Apart from access to Level 3’s range of CDN and network services, our platform at Equinix also provides links to local ISPs and Internet Exchanges that give operators other connectivity options.

Matched with Equinix’s global scale and ability to connect to a range of Cloud and IT service providers, this means that CDN companies can truly scale their businesses ahead of demand.

How do you believe OTT providers can get around the efficiency limitations inherent in unicast delivery of video?

As a global interconnection and data centre company, we at Equinix can see a variety of new ideas and technologies, especially in Cloud, that are being employed to address how to better deliver video content.

In our session at CDN World Summit at 3.10pm on Tuesday October 2nd we’ll be exploring with Level 3 how ‘Cloud media workflow in an interconnected world’ is changing the way OTT providers are now operating.

Clearly, choice of platform, infrastructure and CDN partners is a key step in maximising efficiency, but also adoption of adaptive bit rate streaming technology has a role to play in making the most of the available network in terms of delivering the highest quality output.

Rory will be delivering a joint presentation with Derek Gough, Senior Director of Product Management at Level 3, during the CDN World Summit 2012 event, taking place in London on 2nd-4th October. For more information and to register, please visit

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