China’s YOU On Demand takes blockbusters online

Chinese national Pay-Per-View (PPV) and video-on-demand (VOD) platform YOU On Demand has signed a distribution deal with China Network Television’s (CNTV) subsidiary Future TV which will see films distributed by YOU On Demand joining the latter’s online TV platform.

The deal represents an expansion of YOU On Demand’s services from cable to the internet television platform, including its Transactional Video On Demand (TVOD) and Subscription Video On Demand (SVOD) packages. Future TV was the first internet television platform approved by China’s State Administration of Radio, Film and Television (SARFT).

Beijing-based YOU On Demand currently has content deals in place with many of Hollywood’s top studios including Warner Bros. Entertainment, Disney Media Distribution, Paramount Pictures, Lionsgate, Miramax and Magnolia Pictures, as well as a broad selection of content from independent and Chinese filmmakers.

While China’s online video sector continues to grow fast, the country’s media regulator SARFT has become increasingly concerned about the dissemination of what it deems offensive material, and last July imposed prescreening obligations on all online video service providers.

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