BT snares another BBC staffer for sports coverage

Jamie Hindhaugh, COO of BT's new sports channel

Jamie Hindhaugh, COO of BT's new sports channel

UK telco BT has persuaded another prominent name at the BBC to switch organisations and help develop its new sports broadcasts which are due to launch soon.

Jamie Hindhaugh, head of production for the BBC’s London 2012 coverage, will join BT in mid-October as chief operating officer for the telco’s new sports channel, overseeing day-to-day operations and ensuring the channel is run as effectively and efficiently as possible.

Jamie’s key responsibility, as head of production for London 2012, was to implement and manage the safe delivery of the multiplatform coverage for BBC across both the Olympic and Paralympic Games, incorporating the torch relay, athletes’ parade and other associated programming.

Marc Watson, CEO BT Vision, said: “I’m delighted Jamie is joining us as chief operating officer of the new channel. He’ll help us set up and deliver a fantastic quality broadcast channel, which will be distributed across a wide range of platforms. Jamie’s job will be to build the channel over the next few years into one that is loved by many sports fans.”

The news follows the revelation earlier this week that BBC presenter Jake Humphrey has been named as the anchor of English Premier League football coverage on BT’s forthcoming new sports channel.

BT recently won the rights to show 38 live games a season for three seasons, including 18 of the best quality ‘first pick’ games,  which is the first time anyone but Sky has won any of the prime live Premier League matches.

The telco also recently won a contract worth up to GB£ 152mn (US$ 245mn) for a range of exclusive live rights over a four year period to English rugby’s biggest games.

The telco added 21,000 subscribers for its BT Vision service in the second quarter of this year to reach a total of 728,000 customers – fewer than the previous quarter, though the pace of additions is expected to pick up again once its new football-focused channel arrives next year.

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