BBC presenter Jake Humphrey has been named as the anchor of English Premier League football coverage on the forthcoming new sports channel from UK telco BT.
He will begin a four-year stint in January 2013 at the helm of BT Vision’s Barclays Premier League programming from the start of the 2013/14 season.
BT recently won the rights to show 38 live games a season for three seasons, including 18 of the best quality ‘first pick’ games, which is the first time anyone but Sky has won any of the prime live Premier League matches.
As well as hosting live coverage of the 38 games, Jake will also be involved with the new channel’s other football programming.
He will be working with BT’s creative teams and production partners to help to mould the style of the new football programme, in the months running up to the kick-off in August 2013.
BT has been having a run of success in its efforts to secure exclusive sports programming for its IPTV service ‘BT Vision’, having most recently won a contract worth up to GB£ 152mn (US$ 245mn) for a range of exclusive live rights over a four year period to English rugby’s biggest games.
The telco added 21,000 subscribers for its BT Vision service in the second quarter of this year to reach a total of 728,000 customers – fewer than the previous quarter, though the pace of additions is expected to pick up again once its new football-focused channel arrives next year.