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Blinkx beefs up video search and discovery

Californian video search engine Blinkx has unveiled an open beta of the next generation of its flagship product, blinkx.com, offering a number of new features and full social integration.

The new site has been designed to enhance the video discovery and viewing experience for audiences by building in powerful personalisation and recommendation capabilities, and simple integration across users’ social graph.

The new website has been built from the ground up for use on mobile devices, offering a simple, elegant user interface that is touch-optimised for easy navigation.

“The rise of social networks and the proliferation of powerful connected devices have profoundly changed the way that we interact with the Web,” said Matt Scheybeler, CTO, blinkx.

“We use search as a starting point less often, and instead, we’ve become comfortable scanning and processing long streams of information – Facebook pages and Twitter feeds – a content universe delivered to us by our friends and the people we follow, and increasingly, we’re accessing that content through tablets and smartphones.”

New features of the new website include: a constantly updated stream of video called ‘My Stream’, which is customised according to a user’s social graph, topics they’ve chosen to follow and viewing preferences; multi-platform capabilities, optimised for mobile users; and cross-device ‘Pause and Pick Up’ capabilities.

Blinkx has an index of over 35mn hours of online video and more than 800 content partners, and the new site is fully compatible and integrated with blinkx’s advertising platform, AdHoc, the first contextual advertising platform for online video.

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