BBC Worldwide, the commercial arm of UK broadcaster the BBC, has appointed Michael Fleshman as its new Senior Vice-President of Consumer Digital Technology.
The new SVP is a former CTO at business daily the Financial Times, and will take responsibility for the technology delivering all BBC Worldwide’s commercial digital businesses, including Global iPlayer, TopGear.com and BBCShop.com.
Daniel Heaf, Managing Director and Executive Vice-President of Digital within BBC Worldwide’s Consumer Digital business, said: “Our digital business is growing fast and now represents 12.8% of revenue to the business, up from 8.1% during 2010/2011.
“While this is a fantastic achievement, we recognise there is much more to do. Michael is a highly respected and experienced technology professional with success in building global digital businesses at scale. I’m delighted to have him on board to support our ambitions.”
Matthew Littleford, Head of Global iPlayer at the BBC, revealed at the IP&TV World Forum in London last March that he was having some difficulty convincing his sales colleagues at BBC Worldwide of the value Global iPlayer adds in certain markets, and Mr. Fleshman looks set to take a key role in these conversations.