Malaysian pay-TV operator Astro Malaysia has signed a ten-year strategic partnership agreement with broadband operator Maxis to deliver its IPTV service ‘B.yond’ and over-the-top service ‘Astro On-The-Go’ using the latter’s fibre broadband network.
The deal is expected to significantly expand Astro’s service footprint, bringing B.yond and Astro On-The-Go within reach of an extra 1.3mn Malaysian homes, and enabling Maxis to deliver premium video content to its subscribers.
The jointly developed consumer packages are expected to be launched by the end of this year, and Maxis can expect to see revenue contributions from the collaboration next year.
Astro Malaysia launched Astro On-The-Go last June, initially offering 11 TV channels, catch-up TV, VOD titles and live events to its existing customers, and will open it up to non-Astro customers by the end of the year. Its Astro B.yond IPTV service was aiming to reach 40,000 subscribers by the end of 2011.
Maxis had accumulated over 57,000 broadband customers by the end of last June, including 9,352 subscribers for its fibre-based services and over 27,000 subs for its wireless Internet services.