The number of triple-play subscriptions (voice, video and data) will increase sharply over the next five years to reach 400mn by 2017, thanks to the combined efforts of cable operators globally and pay-TV providers in China, according to UK firm Digital TV Research.
This 2017 total is up by nearly 300mn on the end-2011 total, and up by 380mn on the 2007 total. The Asia Pacific region is expected to contribute 257mn of the 2017 total, up by more than 200mn on the end-2011 total.
China alone is predicted to have 193mn triple-play subscribers by 2017, compared to just 39mn at the end of 2011 – equalling 48% of the 2017 worldwide total.
Simon Murray, author of the report, said: “The number of triple-play households will overtake the standalone TV total in 2013. The standalone TV total will begin to decline from 2016 as homes convert to bundles. There will be 84 million double-play subscribers in 2017.
“So 61% of cable and DSL/fibre TV subscribers will pay for triple-play bundles by 2017, up from 38% in 2011 and only 21% in 2007. By way of comparison, the standalone TV proportion will fall from 63% in 2007 and 49% by end-2011 to only 27% by 2017.”
Despite the rapid growth in IPTV subscriptions, cable will still contribute nearly two-thirds of triple-play subscribers by 2017. However, triple-play penetration will remain higher in DSL and fibre homes (81% by 2017) than in cable homes (54%).