thePlatform, a subsidiary of US cableco Comcast, has developed a new video commerce platform which adds a layer of control over how video service providers package, market, and monetise their expanding library of video content.
Built to support a variety of commerce strategies, thePlatform’s Video Commerce solution is based on a modular service-oriented architecture (SOA) solution, and can be used as a complete platform or integrated with existing e-commerce systems.
Once integrated, it adds a new layer of metadata to content, enabling enhanced video merchandising – giving companies the opportunity to create highly customised transactional video packages and promotions.
Beyond basic pay-per-view or download-to-own, the new solution can configure season passes for TV shows, movie bundles for sequels and trilogies, or create promotions based on actors, directors, specific content categories and more.
The complete commerce solution includes a payment gateway, taxation integration engine, ledger, and fulfilment of purchase service. A coordination service works with the service provider’s storefront UI or app to enable checkout with one-click, shopping carts, billing options, and internationalised currencies.
thePlatform counts some of the largest video providers in the world as customers of its video publishing solutions, including US operators Comcast (naturally), Rogers Communications, Time Warner Cable, Cox Communications and Cablevision, and European cable giant Liberty Global.
MobiTV, one of thePlatform’s major competitors, opened an office in London very recently as part of efforts to capture a slice of the growing EMEA market. This follows in the footsteps of thePlatform, which opened a London office last year, and reflects the growing market for TV Everywhere solutions outside the US.