Scandinavian telco TeliaSonera has palled up with Korean electronics firm Samsung to deliver managed IPTV services direct to the latter’s Smart TVs without the need for a set-top box, with full support for key linear, catch-up and on-demand features.
Estonians will be the first to access the new service from TeliaSonera’s local subsidiary Elion towards the end of this year, followed by Swedes in the first half of 2013, and then Finns later that year.
Once a Samsung Series 7 or 8 Smart TV is connected up to the Internet in applicable markets, it will recognise the local IPTV provider that the customer is using and the IPTV user interface will appear automatically with all TV services are ready to use.
TeliaSonera started collaborating with Samsung on the solution last May, and will be demonstrating it at the IFA trade show taking place in Berlin.
Editor’s view: This could prove revolutionary – especially if the solution is as seamless as TeliaSonera and Samsung promise. By eradicating the need for a set-top box, TeliaSonera will remove a substantial cost per customer and be free to experiment with more appealing payment plans.
From a customer’s point of view, it will be these new contract options that entice more viewers to start paying for their TV service in order to access premium content – although the proposition’s simplicity won’t hurt either.